Place branding

Breathing new life into Digbeth.

A visual identity and clear narrative were needed for a new masterplan development being brought forward by Hartwell on the site of the old Phoenix Works in Birmingham.

An authentic brand identity reflecting the project's place, stitching it into the local community and reflecting the project's vision to be a place for media and education companies, saw the unveiling of the new Phoenix Yard brand identity and the proposed plans.