Just keep it simple...

In my first 'proper' job after University (forget my eight days working at Foxtons!) I was fortunate enough to be trained by an ex-Business Editor of The Times.

What I learnt from him was invaluable.

He taught me how to draft and edit...and then edit again.

Watching him edit a document, he would read through it in his head and 'conduct' with his hand the flow of each sentence and paragraph.

When his hand stopped, he stopped.

He would then analyse, craft and then return to 'conducting'.

I had a masterclass in keeping it simple, making sure the reader would understand the story, and how to omit the jargon, so that everything flowed.

When I came across this blog, written by the PR guru Stephen Waddington, I just had to share it, as it summed up what I was taught.

It is a reminder to keep everything simple; a reminder that our duty as communicators is to write as clearly as possible and to keep the audience always in our minds.

Enjoy...

The case for plain language in spoken and written communication https://wadds.co.uk/blog/plain-language?__s=qkzx6sp8gsdkk3hx6xy1
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