Carter Jonas' rebrand
Brand strategy & identity | Project Management
Since 2009, Carter Jonas' turnover had grown from £15 million to £45+ million.
But their brand identity needed to grow with them, to be confident and desirable, reflect their many experts and values, and have flexibility to work for their four divisions and their respective audiences: Residential, Commercial, Planning & Development, and Rural.
With their in-house graphic design & marketing team and creative agency NextBigThing, as Interim Head of Marketing & Communications, we carried out partner and staff research, client research, and workshops to understand what was needed.
Delivered and rolled out through office roadshows, in less than six months, were: new brand guidelines, stationery, website, promotional material, signage and so forth. Everything for the business to continue its impressive growth strategy.