The Oxford Science Park's new brand identity

Brand strategy & identity | Project Management

What

As one of the UK’s most influential business and science & technology environments, The Oxford Science Park has more than 2,500 people across 70 companies ranging from start-ups based in our innovation centre, to SMEs and established multi-national organisations, that are thriving in 75 acres of beautifully landscaped grounds.

With Magdalen College Oxford, acquiring the remaining 50% share to own 100% of the Park in December 2015, the brief was to communicate the Park's atmosphere of discovery, innovation and entrepreneurship.

How

Working with creative agency Impact, we refreshed the brand identity to create a bold, strong and confident new identity which reflected the Park's present and future direction.

Results

New marketing website for future occupiers, new occupier website: Park Life, new marketing suite, 3D scanned the Park, new signage roll out.