The Oxford Science Park's new brand identity
Brand strategy & identity | Project Management
As one of the UK’s most influential business and science & technology environments, The Oxford Science Park has more than 2,500 people across 70 companies ranging from start-ups based in our innovation centre, to SMEs and established multi-national organisations, that are thriving in 75 acres of beautifully landscaped grounds.
With Magdalen College Oxford, acquiring the remaining 50% share to own 100% of the Park in December 2015, the brief was to communicate the Park's atmosphere of discovery, innovation and entrepreneurship.
Working with creative agency Impact, we refreshed the brand identity to create a bold, strong and confident new identity which reflected the Park's present and future direction.
New marketing website for future occupiers, new occupier website: Park Life, new marketing suite, 3D scanned the Park, new signage roll out.